This will be the airlines first European destination.
JetBlue announced on Wednesday 10th April 2019 that it intends to launch multiple daily flights to New York and Boston. The announcement was made at a crew member event at John F. Kennedy International Airport and more than 1300 crew members filled the airline’s hangar to hear the announcement.
This will be the airlines first European destination. The airline has not yet confirmed which London airports it will serve and is currently evaluating the options available. The new routes will be served by Airbus A321LR single-aisle aircraft with a reimagined version of Mint, the airlines business class. Expanding into Europe is the next natural step in JetBlue’s focus city expansion strategy. London is currently the largest destination that is not served by JetBlue from both New York and Boston.
Joanna Geraghty, President and Chief Operating Officer at Jet Blue said “London is the largest metro area JetBlue doesn’t yet serve from Boston and New York, and we could not be more thrilled to be changing that in the years ahead. The fares being charged today by airlines on these routes, specifically on the premium end, are enough to make you blush.”
JetBlue entering the transatlantic market will bring more competition to a market that is already incredibly competitive. Known in the U.S. for having the most legroom in economy, live television at every seat, complimentary snacks and soft drinks, free internet and excellent customer service, it is hoped this will continue on services across the Atlantic.
Loyal JetBlue customers who have had to rely on other carriers for their travel over the Atlantic will no longer have too. The airline is currently in the process of tweaking its Mint product for the transatlantic market which will see more lie-flat seats being featured on the A321LR . Similar to its transcontinental Mint business model, JetBlue will offer an impeccable flying experience for a lot less than what other airlines are charging for premium seats.
The airline will also create a new long-haul version of its core experience. The passengers that have enjoyed the spacious, comfortable seating, live television and more, will see this continue on services to London. The airline remains committed to being an industry leader in comfort and service.
The finer details about specific schedules, the services offered and when seats will go on sale will be announced in coming months.
Are you looking forward to the arrival of JetBlue in the UK? Let us know your thoughts in the comments.